The digital landscape doesn’t stay the same for very long. It seems that every other month a new platform or feature emerges. When a new tool does emerge, marketers must quickly get to grips with it and decide whether to include it in their marketing offering.
As well as keeping up with the latest digital developments, people at the top of their game must ensure they can master the basics across a broad range of mediums – SEO, Pay per click advertising (PPC), email marketing, content creation, link-building, data capture, social media...the list of things that need to be understood could go on and on.
Sometimes it can seem a huge task to stay abreast of but, as this article will show, there are things you can do.
- Stay well read
One of the beautiful things about digital marketing, is that whilst there is a lot to learn, pretty much everything you could hope to learn can be found online. There are some great online resources that are simply brimming with top-level advice.
Check out the following.
- Copyblogger – a blog dedicated to teaching readers how to build online authority through content marketing.
- Social Media Examiner – As the name suggests, this site is an authority on how to build, engage and monetize a brand’s social following.
- MOZ – MOZ is considered by many to be the bible of search marketing. MOZ’s creator, Rand Fishkin, does a weekly video blog called Whiteboard Friday that has become the stuff of legend within search engine circles.
- Econsultancy – Econsultancy is more of a broad church than the other examples we have listed. Instead of focusing on one topic, it expertly covers a wide spectrum of digital genres, while there are also regular guest posts from top industry names
- Educate yourself
With more people entering the digital marketing industry, one way to get noticed and get the top jobs is to be well educated. Handily for those dedicated to improving their business acumen, courses such as the MBA in Digital Management can propel your knowledge and capabilities to a level that will massively impress and also benefit future employers.
The course provides opportunity for close interaction and face-to-face meetings with some of the industry’s leading lights. These opportunities are integral to modules such as Digital & Social Media Strategy and Organic and Paid Digital Media, both of which are taught in combination with more general courses such Financial Analysis Management and Human Performance Management.
Taking part in the course will not only enhance your digital knowhow, but will also improve your leadership capabilities.
- Improve your network
Learning from people around you is a great way to develop your skillset. If you are lucky enough to study in Manchester, you will be in one of the world’s great digital hubs.
This means that you’ll be surrounded by fellow digital practitioners with whom you can share knowledge, expertise and advice. A great way to improve your network is by attending conferences on digital marketing. Events such as SAS CON are a great way to network, meet new people and get the lowdown on the latest industry tips and tricks.
Eager to get ahead?
If you’re eager to stand out from the digital crowd, speak to our team today about how you can enroll on the MBA in Digital Management. If you’re interested would like some advice on how you can pay for your tuition, download our MBA funding guide today.